Project Description

As the Web and UX Marketing Manager at ICON PLC, I was responsible for creating seamless and engaging digital experiences that showcased our commitment to excellence in clinical research. I led the development and optimization of our website and digital platforms, ensuring they were user-friendly, visually appealing, and aligned with strategic goals. By leveraging user insights and data analytics, I drove continuous improvements in user experience, enhancing both functionality and accessibility. Collaborating with cross-disciplinary teams, I crafted compelling content and design solutions that effectively communicated ICON's value to clients and stakeholders. My passion for innovative design and user-centered marketing fueled our mission to transform healthcare through impactful digital solutions.