UX designer and digital marketer with almost 20 years of experience.
Currently, Director of UX Design at IQVIA.
About
I am a highly-strategic, user-experience designer with almost two decades of experience. I provide creative direction and strategy, through design thinking principles to build strategic, user-centered journeys for effective digital marketing teams.
Experience
2021-Current
IQVIA
Director of UX Design, Clintech
2016-2021
ICON / PRA
Assoc. Director, Digital Experience, Global Marketing
2015-2016
Cru
User Experience Lead, Global Marketing
2012-2014
Drexel University
Web Development and User Experience, Digital Marketing
2006-2015
Freelance + Agency | Cooper Design | GD Loft
Multimedia and Web Development (Global)
Skills +
Education
Rutgers University
BA, Marketing + Digital Media | Psychology Minor
Emphasis on design-thinking, digital marketing and social psychology with an underlying passion for painting and graphic design.
Management
Personnel | Vendors | Budget
Hiring/Onboarding, Annual Planning, Team Leadership, Team Engagement, Mentoring, Vendor Management, Resource Allocation, Budget Allocation
Branding + Graphic Design
Deisgn Systems | Presentations | Brand Identity
Tools: Sketch, Figma, Adobe Xd, inVision, Photoshop, Illustrator, Indesign, Keynote, Powerpoint
UX/UI Design
Wireframe | Prototype / UCD
Tools: Sketch, Figma, Adobe Xd, inVision, Framer/FramerX, UXpin, flowmapp, Overflow, Draw.io, Protopie, Principal, Balsamiq
Research
User research | Benchmarks | SEO | SEM
Tools: UXPressia, Miro, Mural, Optimal Workshop, Hotjar, Smartlook, G.A., Data Studio, Adwords, SEMrush, MOZ
Methods: Screener Surveys, Interviews, NPS, Persona, Card Sorting, Focus Groups, Interaction Analysis, Competitve Research, Keyword Gap Research, Keyword Ranking
Reporting and Measurement
Tests / UX Evaluation / Analysis
Methods: Google Analytics, Data Studio, Opteo, Usability test session, Usability Survey, Task Analysis, A/B testing,